In Creo View, there is currently no way to invert the mouse wheel zoom functionality in a similar way to that of Creo Parametric's config.pro option use_inverted_mousewheel_zoom.
In both Creo View and Creo Parametric, by default, scrolling up on the mouse wheel zooms out, and scrolling down zooms in. With the functionality inverted, scrolling up zooms in, and scrolling down zooms out; similar to the way zooming works on Google Maps. It would be great if this inversion option was available in Creo View; especially when going back and forth between Creo View and Creo Parametric.
Below is a link to a PTC support article about this topic.