This sounds like a positive change. Liz you might not be able to answer this but I'm going to throw the question out there.
How will this affect PTC's business strategy? One of the big changes that occured when PTC bought Arbortext is the lack of interest in dealing with the gneeral publishing world (legal, software, etc). If PTC couldn't sell you all the Windchill/ProE stuff they left you to fend for yourself. I'm in a company now that is a big PTC user of Windchill and ProE so I don't see much difference to the service and attention I used to get. but I was with a software vendor prior to that and getting help (sales and demonstrations) was impossible. We were given to a VAR that didn't really understand the product.
Also, even in my current manufacturing/defense company I've been dealing with ProE/CAD sales people trying to figure out what all this Arbortext stuff is. So I still see issues even when I get access to the sales person.
Arbortext used to be the obvious recommendation, in the last few years it has become increasingly difficult becasue of this new approach.
Another area where things seem to have eroded and I don't know that htis can change is in 3rd party integrations. Where Arbortext was the vendor of choice to ingetrate with, it is now second or third choice. I've been told that the application develiopers have not been able to get the information from PTC that they need to be able to integrate. In some cases they are now competetors becasue of the CMS application (Windchill) is being pushed rather than being an agnostic product. This last issue might be impossible to fix becasue competitors are competitors, but this is also contributing to the errosion.
So now, not only as an end user/purchaser of the software am I having difficulties in selecting Arbortext, but I've also don't have any push or leverage to make that selection when I go to a 3rd party application; Arbrotext is not one of the integrated applications. Instead they use Serna or Oxygen becasue it was easier. They say they are willing to integrate Arbortext when you ask, but it is very shacky. So instead of Arbortext being the primary/first integration that the application builder makes, I have to beg and plead (pay extra) to get them to do what used to be the integration of choice.
Will this attitude be changing with the creation of the new BU?