Personally, as a user i think that Thingworx is a great platform for the non technical to use it as 'black box' tool. For DS people, it indeed serves as a white box. However, there will bound be users that may be unfamiliar with some of the newer concepts like prescriptive analytics which i personally feel that there should be clearer explanations of the features for non DS and DS people. (E.g. a tutorial which they can follow to understand. I feel that the concrete example was great!)
For DS people, a separate section that goes more in depth into the features like the meaning behind the numbers/signels or even a brief explanation on what is going on behind the scenes will also be beneficial for both the sales team and end user as well.
Special kudos for mentioning the type of math behind profiles - this is the kind of information I'm looking for. I actually thought it was based on frequent pattern mining, something like fp growth or apriori.
And thank you for mentioning the training - I've checked the materials from it and there is indeed a lot of information to which I either didn't pay attention back then or which wasn't emphasized during the training. Even beam search is there.