How to Navigate the Product-Service Continuum [The Sealed Air Experience]
Products are evolving from “things” you ship to extended, connected experiences for your customers. Manufacturers must ratchet up their ability to envision and build new business models to navigate the shift to a new product-service continuum--where products evolve from disconnected, isolated pieces of hardware to encompass a services catalog and a “products as-a-service” model. Designing the “art of the possible” requires manufacturers to understand their end-to-end products’ lifecycles and ecosystems. So, how do you define the ecosystem of your product portfolio? How do you and your customer’s interact with each product throughout their lifecycle? How do your products interact with the rest of the world? Progressive manufacturers and producers of goods and services, like Sealed Air, are using new digital strategies to operate their businesses differently. They are entering the “as-a-service” economy with smart, connected products. For companies that want to learn how to transform their product development, manufacturing, and services lifecycle for the connected, digital age, by joining this session attendees heard how Sealed Air is navigating the product-service continuum.