Is Technology Innovation Still the Main Road to the Customer?
As an executive you will need more than luck on your side to navigate through this perfect storm that promises to deliver a tsunami of change. Green culture, servitization of product, digital ubiquity, cloud computing and mass social acceptance of connectivity will fundamentally shift the focus from competing on selling the best technology product, to delivering a product that will open the door to value added services. For the incumbent technology producer, technology alone might get you to the customers doorstep, but value based services will get you an invitation to be a strategic partner. Sitting on the technology stoop of yesterday will reduce your once coveted technology offering into a simple commodity, and nimble start ups fueled by hyper innovation cycles will leverage your technology as the welcome mat to your former customer. Are you ready?