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In this session, PTC customers described the steps they are undertaking to enhance their manufacturing systems today, before outlining their longer term strategies for operational excellence. Anders T. Laursen, Senior Specialist and Manager of Configuration Management at Vestas Wind Systems AS talked about his company’s strategy for industrialization, and the role that manufacturing process planning data will play at other stages of the product lifecycle, such as the onsite construction and service of their wind turbines. Bob Ibe, Global IT Engineering Leader for GE Industrial Solutions discussed his company’s vision for establishing the Digital Thread, developing bi-directional supply chain portal, and deploying GE’s Brilliant Factory model to optimize production for its Industrial business.