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Find out how Whirlpool go about concept design. Vince Haley talks about his work using Creo in one of the most innovative product development companies in the world. http://creo.ptc.com/2012/12/05/creo-customer-how-whirlpool-studio-engineering-uses-creo-for-concept-design/
Check out Vince's presentation from the PTC Live world event on "Geometries that Delight".