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Rock your Concept Design with Psycho Aesthetic Approach

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Rock your Concept Design with Psycho Aesthetic Approach

How does Maslow's Hierarchy of Needs fit into concept design? Allison and Vince show how The Psycho Aesthetic approach helps guitar designers forecast future consumer needs to create next generation instruments.

 

(view in My Videos)

2 REPLIES 2

Re: Rock your Concept Design with Psycho Aesthetic Approach

Love this episode!!  ** AIR GUITAR **

Re: Rock your Concept Design with Psycho Aesthetic Approach

Vince sure likes his products to be multifunctional...burrito-serving auto-playing guitars