Rock your Concept Design with Psycho Aesthetic Approach

[JohnHayes]

How does Maslow's Hierarchy of Needs fit into concept design? Allison and Vince show how The Psycho Aesthetic approach helps guitar designers forecast future consumer needs to create next generation instruments.

[lchristensen]

Love this episode!!  ** AIR GUITAR **

[DanMarotta]

Vince sure likes his products to be multifunctional...burrito-serving auto-playing guitars