Actually, only Sequences created in Creo Illustrate can be played.
We can find more details in these threads in PTC Community:
Or in PTC Help Center :
In Sequence row, we can read :
Used for animation of the model. Select from resources that have been added to the AR project to display an sequence option in your Experience. This drop-down list is automatically populated with available .pvi files when a .pvz file is selected for the Resource property.