Idea is to have a Web Layer to which Windchill Managed Content could be published. This could be Dynamic Document (Arbortext) or WTDocuments.
Benefit/Business Case is to be able to leverage Windhchill to store and manage the source content, but enable an intranet like view of the content (in fact this presentation layer could potentially displace intranets, SharePoint etc. - at least partially). Would allow Customers to have revision Controlled and Change Managed Administrative Documents such as SOP's etc. and consolidate to a single Change process for simplicity.
Let's be honest, if you were to ask all employees to access a WTDocument and download/open it's not going to happen. Problem is that any applications that do have a more user accessible front end don't have very good data management capabilities.