Don,
Another option is to insert a hyperlink into the document that would then launch Creo View and the representation live from Windchill. There is a query report that can be found on this site that finds "markups and annotations". It's a nice report because it includes the hyperlink to the Representation in the output. You could setup the report to find the links based on part numbers or even the markup name. You could creatively name all the markups or annotations and then find them all in one report! I've got mine customized to find based on date, who created it, File name or Represenation name.
If you RMB click in the Representation table in Windchill, there is an option to save the annotaion...this is where the hyperlink exists. This would be the manual way to attain the link...so you can test it out.
Well, it's a VP so he's not doing anything. 
He wants the snapshot to automatically be put into a document (probably word) at a predetermined spot without the need to have someone generate this manually. No snipping tool, no save as jpeg, no downloading the creo view representation.
For more clarification on proposal...
The query report would be set up by an admin and then executed by any user or the admin. This would only need to be executed once every couple months depending on what you really want. Your VP would never interact with the query report execution. And hopefully not even the output file containing the HTML links, but I wouldn't rule that out! (reference image at bottom)
To get the image in the document...I'd recommend the Creo View toolkits which does the automation you are looking for with Word or Powerpoint. Picture below is from a presentation given at the June Technical committee meetings. You may be able to take the output XLSX file(bottom picture) from the query report and apply the office toolkit to show the image integrated in the query report output file.
