The rebranding of the name has cause much confusion and I think it was a terrible idea on PTC's part. Pro/ENGINEER was around for 25 years and deserved better treatment on it's last days as a platform. They should have simply retired Pro/ENGINEER as Wildfire 5.
Rebranding it confuses many users and even the VAR's. When I finally announced we are going live with Creo 1.0, most of my users replied telling me that they are already running Creo. They were running Creo Elements/Pro but nobody is going to waste their time and say the entire name so most people have been calling it Creo.
Many Youtube videos claim that they have Creo demo of creating a part but when you watch the video, they are running Pro/E and not actual Creo.
I also think it took away from the splash Creo 1.0 could have made because now most everyone is convinced that Creo 1.0 is nothing more than Wildfire 6.0 with a name change. That's PTC's failed oppourtunity to introduce something new and fresh to the world and a bad marketing decision tarnished the launch of Creo 1.0 with confusion. We are now running Creo 1.0 full time and my users are calling it Wildfire 6.0 because of the way it was launched.
Just my opinion but I know many people would agree with me on this.
"Too many people walk around like Clark Kent, because they don't realize they can Fly like Superman"