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Hallmark has been on a product development journey for more than two decades. “At times we thought we could develop our own software and for one of our product lines, we did. Twenty years later, 22 systems, 100+ spreadsheets and more than 50 hand-offs in the process, we have made the commitment to move to one product development process and system across ALL our product lines" The presenters shared the Hallmark and PTC product development journey.