One of the biggest initiatives currently underway at Decker's Brands is their Business Transformation (BT) Project that aims to re-align strategy between brands, channels and global regions, with the consumer in mind. The company is currently made up of 7 different brands that each have their own siloed product classification model and only 75% of the existing product catalogue is managed within the current model of PLM. which is one of the key focus areas for the BT project. Deckers join us to discuss: Understanding PLM pre-the BT journey What were the biggest challenges to a holistic, enterprise-wide view of the company and all of its brands? Standardizing the product creation and development process in PLM Creating a common vocabulary to support enhanced visibility Incorporating all of footwear, apparel and accessories into the system - maximising functionality and adding new users Providing transparency across all brands and all divisions for internal and external partner network use.