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Deckers Brands' Business Transformation Journey

AnnMcGrath
Newbie

Deckers Brands' Business Transformation Journey

One of the biggest initiatives currently underway at Decker's Brands is their Business Transformation (BT) Project that aims to re-align strategy between brands, channels and global regions, with the consumer in mind. The company is currently made up of 7 different brands that each have their own siloed product classification model and only 75% of the existing product catalogue is managed within the current model of PLM. which is one of the key focus areas for the BT project. Deckers join us to discuss: Understanding PLM pre-the BT journey What were the biggest challenges to a holistic, enterprise-wide view of the company and all of its brands? Standardizing the product creation and development process in PLM Creating a common vocabulary to support enhanced visibility Incorporating all of footwear, apparel and accessories into the system - maximising functionality and adding new users Providing transparency across all brands and all divisions for internal and external partner network use.

Presented by: Jamie Davine, Deckers Brands

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