Don’t Drop the Ball: Dick’s Sporting Goods Implements First Insight to Score Big with Consumers
You’re developing hundreds to thousands of new products every year and spending millions of dollars in the process. How do you know what those new products should be? How should they be priced? How much should you produce or buy? First Insight along with Dick’s Sporting Goods’ Ryan Miller, Director of Business Systems and Sourcing, discussed how Dick’s is using First Insight to listen to the Voice of the Customer in their product decision-making process and increasing speed to market of the right branded and private label items. The session provided a preview of the future of smart, connected retail powered by First Insight, Windchill FlexPLM, and ThingWorx IoT.