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Concept Design - building emotion into new products

JohnHayes
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1-Visitor
‎Jun 02, 2011 11:52 AM
‎Jun 02, 2011 11:52 AM

Concept Design - building emotion into new products

RKS uses emotion as a starting point for new product design. This episode of the Product Design Show looks at the Kor water bottle and how decisions designers made at the concept stage makes buyers feel better about themselves.

 

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