“How can we make this so it physically works, but also how can we make it so that it looks
amazing as well?”
From James Bond to Mission Impossible to The Great Escape, chances are you have probably
seen a Triumph motorcycle on the silver screen. Triumph’s most famous bikes are probably
their iconic 1960s Bonneville range, but they make a wide range of classic, urban and adventure
bikes, and also supply engines for racing bikes, with some models having even broken land-
speed records. The company was founded in 1902 and they currently sell around 100,000 bikes
each year all around the world.
The sleek design which made the 1960s models so famous is very important to the brand, but
they also need to include all of the modern hardware that today’s consumers expect, from cruise
control to infotainment. Our producer Helen visited Triumph’s headquarters in Hinckley to meet
Chief Design Office Geoff Hurst. He showed her around their offices and the on-site Visitor
Centre, and explained how clever design is required for their contemporary bikes to maintain all
the style of their 1960s models, but include all of the technological advances of the 2020s.
We also hear from Mark Lobo at PTC, who tells us about how the Windchill software is ideal for
automotive and motorcycle manufacturing companies like Triumph who value quality and
attention to detail.
