“Cupra is a brand born in the 21st century. We call ourselves unconventional challengers
because we want to do things differently.”
If you think electric motorsport lacks emotion, prepare for an awakening. The passion pouring
out of Cupra’s head of racing, coupled with the incredible sounds recorded in the driving seat of
their championship racing car will show you why electric racing is earning its place in the
mainstream.
Cupra Racing are pioneers in the field, developing the first ever electric touring racing car before
there was even a race for them to compete in. But that’s all changed, and years later Cupra has
won titles in multiple events, from Formula E, to Extreme E and the FIA eTouring World Cup. In
this episode we head to the company’s factory in Barcelona where they produce, test and
design their racing cars, and meet the man in charge of turning Cupra’s dreams into reality, Xavi
Serra.
