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Today, manufacturers suffer from delays in introducing new products, and have difficulty making product and process changes after production starts. This is especially the case for manufacturers of complex products that include many customer specific options, such as CNB/Groupe Beneteau, builder of luxury yachts. In this session, Jean-Claude Niyonkuru of PTC outlined utline how digitally defining and simulating manufacturing processes, leveraging engineering model-based data, enables faster ramp-up of new products. Wilfried Cadiou of CNB described how his organization has tightly integrated their manufacturing and global R&D processes with PTC Manufacturing Process Management Solution. By unifying the major elements of design, manufacturing planning, and resources within a common system, CNB is positioned to ramp up production more quickly while ensuring high product quality.