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Windchill 11 is the first production-ready enterprise solution launched by PTC that is powered by ThingWorx to deliver new capabilities beyond any other PLM offering on the marketplace: to create smart, connected products and to leverage the information they generate. In this practical, technology-driven session, the presenter examined IoT is PLM and how new technologies and services both offered in Windchill 11 today and in-work in our Research and Development labs are delivering on this promise. This session showcased "concept apps" demonstrating powerful engineering use cases that connect PLM with IoT.