Structuring Product Data for Delivery: Packaging BOMs
For consumer products, packaging not only protects a product during shipment, but great, on trend packaging will drive consumer decisions at the point of sale and provides the company an opportunity to embed brand messaging. Keeping packaging relevant requires design and configuration speed. Reducing the cost of packaging requires a common specification definition of packaging and a process to reliably share information. The presenters will discuss the pressures driving the need for a common packaging specification system, how his team developed speed, achieved scale and productivity cost savings.
Presented by: Katie Musser and Ron Harkins, Newell Rubbermaid