In this session, we discuss some of the factors that compel forward-focused companies and consultants to make the leap to XML. You will learn what XML is, how it works, and how you can move from the trap that is desktop publishing into a flexible, dynamic structured authoring environment with ease. By the end of our talk, you will be able to comfortably answer the important questions: Why should you make the transition? How can you make the transition? And, when is the right time to make the leap?