I just realized I made a mistake.
I said, "From the welcome page you want to set up some "Streams" The names you give these will show up in the emails you receive."
Turns out that's not true. Those names are not set by what you name the stream. They are hard coded by the web site.
I realized this after I stated following the modeling community. I started getting emails in my in-box with this in the subject line: