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Multiple views of a single source of truth for product data can be represented by the "xBOM" in Windchill. Maintaining a single source of truth for product data and processes across a product's lifecycle - spanning engineering (eBOM), manufacturing (mBOM), and service (sBOM) - helps companies share data across these disparate teams, ensures teams do not get out of synch with changes and needs from one another, enhances collaboration to improve quality, and speeds time-to-market. The presenter shared how powerful new capabilities in Windchill 11 enhance the connections between each view of the BOM, flagging changes from one group to the next, and offering a highly intuitive, visual user experience to transform one bill of materials to another; enabling this powerful collaboration that leverages a single source of truth for the product's "xBOM" throughout the lifecycle.