The ability to zoom to a selected object in the modeltree like it's given in Creo View would be a very huge improvement.
Especially in Cabling we have often the sitiuation of hundreds of features like Locations or Cable Segments which a very hard to find in the geometry.
Normally not possible to identify, because they are too small.
This is given in for example in creo View, you can select a Part or assembly a click right mouse button, "Zoom Selected" and the selected model will be zoomed to the middle of the graphics window.
This request has already been put in the Ideas Page. Please See:
Enable Zoom-to functionality
And please vote it up instead!