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I assume the above screenshot is not from ThingWorx Studio project. However, if you are looking to add background style (as shown in screenshot), you can use 2d widgets (label/text-area/text-input) and add styles to it by adding CSS in "Styles -> Applications"
Yes, that is quite possible with Studio. I re-iterate my previous suggestion on using 2D label/text-area widgets, assign a classname and write CSS styling to that class
