Solved
Modifying model orientation in Vuforia Editor
When a 3d model is added to a procedure Vuforia Editor asks for the desired orientation of the model.

Is it possible to modify the orientation once it has been set?
When a 3d model is added to a procedure Vuforia Editor asks for the desired orientation of the model.

Is it possible to modify the orientation once it has been set?
Found it in the model state editor.
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