Generative Design

Well, it's an interesting CONCEPT, and looks like it makes interesting "organic" designs, but they look pretty much like they're not manufacturable.  Despite people's love for the whiz-bang technology of 3D printing, it is NOT even a low-volume production method, the materials are limited, and the material properties aren't what you get with billet.  3D printing CAN be used in certain instances to get shapes not possible with traditional methods, but in practice it's almost never used to make real parts except for cheap plastic parts that see no loading.  I can see perhaps using the software to get a rough idea of where material needs to be, but you'll never produce organic shapes like that in any volume.  In addition, you can't cast (except for maybe lost-wax), or especially forge shapes like that to get the properties/grain structure you want for strength.

Interesting videos, but, I really can't see this being used much due to the limitations.