54 - Vivienne Westwood: Where Punk Spirit Meets Cutting-Edge Technology

Iconic British designer Dame Vivienne Westwood set up her fashion brand in the 1970s, reflecting the rebellious spirit of the era and embracing punk and counterculture. Its motto is “buy less, choose well, make it last.” We head to the Vivenne Westwood HQ in Milan to talk to meet Giorgio Ravasio, the brand’s Country Manager for Italy, he walks us around the shop floor of their flagship store and talks about how the company is embracing technology to stay at the forefront of a highly competitive fashion industry.