JJohnHayes1-VisitorForum|Forum|14 years agoJune 2, 2011QuestionConcept Design - building emotion into new productsForum|Forum|14 years agoJune 2, 20110 replies752 viewsRKS uses emotion as a starting point for new product design. This episode of the Product Design Show looks at the Kor water bottle and how decisions designers made at the concept stage makes buyers feel better about themselves. (view in My Videos)