Hi
when I review your video, I think in the first moment that it seem to be a Vuforia view / (Vuforia Studio) but it has definitely a different appearance (at least it is different to the current 8.4 version) so I believe it is an application developed with vuforia engine.
Because I also do not have idea how to add such animation to a pvz file (in the current release all files should be converted to pvz format). We can create animations in Creo Illustrate or to import it into sequence as *.fra animation file (from Creo Parametric)
In Vuforia engine is this possible. So, for example we can import such animation in Unity3d AR Project.You can add AutoDesk *.fbx or collad *.dae files where such animation already is defined and play it in the scene. Here an example with *.fbx file containing an animation:

So later we can create from unity3d project an Android or IOS application. I think, this what we see in the animation is an application created with Vuforia Engine, but I am not 100% sure…
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