Creating non cad related data in Windchill.

Being new to the Windchill environment I am trying to see what the limitations is for use of the application, one question I have is there any companies out there that are creating pure data in Windchill that is not based on a physical file (cad document, model, office document) or is part of a module/add-on such as Product Analytics?

Looking forward to the answers. 

Regards,

Thom