Landing page reordering and customization

Curious what others are doing. When you deploy apps, do you link directly to them or do you make use of the landing page? I can see my page getting very cluttered soon with an ever growing cluster of "custom apps" appearing at the bottom. I am sure I can create my own front end with direct links to each app but is there a more standard way of modifying the landing page or even making a new one? I can see just a simple reorganization and sorting might be helpful.