Selecting blocks in Creo View in a dwg file

We have P&IDs drawn as dwg files.  Each object on P&ID is a block with attributes and corresponds to a part in Windchill.  Our users view the dwgs in Creo View.

I want to be able to select on a block in CV and have the user see the attributes and go to the website embedded as one of those attributes. 

Right now, when I click on a block in CV, it doesn't select the block.  It selects the individual lines of the block and I can't see the block attributes anywhere.

Does anyone have any ideas to make this work or what could be used to provide "smart schematics" to the users?  It should remain dwg based.

thanks