“It is different, it is unique, and people are not used to seeing a piano in this harmonious
mustard colour.”
Since the launch of the Casiotone keyboard in 1980, the electronic keyboard has become a
popular addition to our homes. A more affordable and portable option to the classic piano, it
opened up an exciting new era of musical expression to a generation of consumers. Although
they started out making calculators and watches, they have since sold over 100 million musical
instruments. Their latest model, the PX-S7000 in “harmonious mustard” from the Casio Privia
range, is not only going down a storm with musicians but it’s also a thing of beauty winning
design awards for its unusual look.
Neil Evans is the Electronic Music Division of Casio in the UK and Ireland. He tells us about the
cultural impact and evolution of the casio keyboard… and also plays us some tunes. Find out
from Neil how the sound samples have evolved over the years, how their dedication to detail
makes playing the keyboard a truly sensory experience, and why that sleek and lightweight
design is so important.
We also hear from Brian Thompson, who heads up PTC’s CAD division. He explains how Casio
uses Creo to further develop its Privia range in terms of ECAD-MCAD collaboration, and how
the software helps the company to balance the electronic and mechanical aspects of the design.
This is especially important with customers placing more and more emphasis on aesthetics.
